A Goal Bigger than Winning

You are not the Center of the Universe

I get sick and tired of hearing people tell you that this is easy and anyone can do it....the truth is most people will fail....why because when they are brought in by someone that is just recruiting them....not mentoring them, its like having a baby and saying the TV remote is here, there is food in the fridge and the toilet is over there.

There is a difference between recruiting and sponsoring (mentoring) someone through the process.

Network marketing is a teaching & mentoring business. 

Your product is people. So study people.    Link arms with people and engage with them....firstly work on understanding what their big "WHY" is....this is a dream that just resinates deeply in them that they can't shake....not a wish but a dream as there is a difference.

Find out how you can help them reach their dreams.  THEIR dreams. N ot your dreams.

People join people. They don't join companies.  People don't care that the president of your company is a family man and has 3 or 4 families to prove it. Build people.  People will build the business.    When you build people, your retention rate goes through the roof.

Don't get me wrong you need to understand what the product is, but you certianly don't need to understand how everything works all the science behind it....bla bla bla.    Your product is the people you collaborate with, your success is your joint success.  

I exist to mentor & coach you to success. Not MY success. YOURS! Your success is a beautiful thing to me. If I can help you create success, then my future takes care of itself.

So my first bit of coaching is, figure out your own "WHY". Write it down.  Test it mentally. (Will it keep you going in VERY tough times?)

What does your family mean to you?
What do you want for your own personal growth?
What you want to accomplish in your lifetime?
What scares you to death?
What would it mean to you to help others change their lives?
What really excites you in life?
What REALLY makes you angry about your life?
What would you like to give the people you love most?
What really, really gets you emotional?

It's critical. You need a strong, written "WHY", to stick around long enough to be successful in your business or achieve your goals.  

---

If your new to relational marketing or network marketing, there are many things that most of us don't know or don't understand....its like the saying "You don't know what you don't know".

The paradigm of Network Marketing is so fundamentally different and distinct from all other paradigms of business, that it requires a pretty complete shift from the way we normally view business to appreciate and understand it.

For example, in our industry, every single company, no matter how different its products and services are from any other’s, competes directly with every other Network Marketing company in attracting people to their business opportunity. That kind of competition from every angle doesn’t exist anywhere else – in any other industry

Now, given that unique competitive environment, there is the tendency for individual distributors to offer their opportunity as the best. That’s natural, but how they do that is critical.

Sadly, most of them only think to accomplish creating the perception of ‘best’ based on their old paradigm values – being the best by putting down the competition. ‘My dog’s better than your dog.’

That may be fine – when it’s Coke versus Pepsi, or when multi-million-dollar fights for market share are being waged over the TV in the beer battles.  But when Network Marketing distributors put down other companies, they’re also putting down the industry as a whole.

What happens then – and remember, we are the ‘word-of-mouth’ business – is that there’s this growing communication out there in the world about how bad this company is, and that company is, and this other company is

For every positive piece of word-of-mouth consumers pass around, there are 11 negative comments being shuttled about.   Just think about that for a moment: for every positive thing that’s said about you, your company or product, there are 11 negative things being said.    


Geometric progression works! – for us and against us, too.    Soon, those 11 negatives become 22, then 44, and all the way up into the hundreds of thousands, as one person shares how bad Network Marketing is with another, and they tell five, and they tell five.

I remembered all the times I had told some prospect why he or she didn’t want to get involved with this other company or that one . . . that my company was really the only good Network Marketing company, the only one doing it right.

It had never occurred to me that this person might be thinking, “Why would I want to be involved in an industry where every company but one markets mediocre products, has an unfair compensation plan and treats their people poorly?!”

In fact, I was now beginning to feel a good-sized chunk of regret for all that negative talk I’d put out into the world.

We all – every single Networking distributor – have the responsibility to ‘sell’ our industry itself, as well as our individual products and opportunity.

Network Marketing is the ultimate in freedom, its the freest of all free enterprise. That’s the front side. The back – the other side of the coin – is responsibility.

Network Marketing is truly the responsibility business. We get paid for taking responsibility. The more of it we take on, the more we get paid. That’s what the word ‘sponsor’ means – being responsible for the people you bring into the business.

When you are responsible for an organization of thousands of people, you earn a lot of money. Which is great. That’s as it should be.    Have a goal bigger than you are. The bigger the better. That way, you don’t have time to sweat the small stuff. And the bigger your goal, the more everything else becomes small stuff . . .

Understanding network marketing is alot like coaching akids sports team, as the principles can be adapted to the people you bring on board.    

We believe that the objects of youth sports on all levels are fun, learning, individual development, and winning – in that order.

We make no secret of our feeling that the most important part of your job as coach is to make sure your squad has fun; the second most important part is to teach them all you can; the third, to make sure they develop as individuals and members of a team; and fourth, to win when you can.

We’re not suggesting that you overlook the importance of succeeding and winning – the coach who forgets to encourage the kids to strive as hard as they can to win is cheating his team. But learning to enjoy the game is more important.

That’s a perfect description of the role of the Sponsor in Network Marketing.   It’s another example of how different this business is from conventional enterprises.

Number one – to coach your people to have fun.   Number two – to teach them the skills they need to succeed. Three – to help them develop and grow,  first as individuals, then as members of a team.   And number four – to win . . . when you can.

If you do one, two and three, then you will always win – always.     Give of yourself and go where your celebrated not tolerated.  Invest in people's liv